Introducing the Clarion Retailer Collective
We are thrilled to introduce the Clarion Retailer Collective, this month, our enhanced retailer panel featuring a powerful and diverse line up of the UK’s most successful and influential retailers from the world of convenience.
As trade experts, we’ve always provided our clients with invaluable insights from leading retailers in the convenience sector as part of our retailer panel offering. The Clarion Retailer Collective represents an evolution of this, featuring a refreshed panel and a renewed focus on collaboration. The diverse panel comprises retailers from different geographical locations, retail fascias, genders, and generations, reflecting the evolving landscape of the convenience channel.
We are thrilled to have Costcutter retailer and co-founder of C-Talk, Paul Cheema, Amrit Singh Pahal of H & Jodie’s Nisa in Walsall, Trudy Davies of Woosam and Davies News in Llanidloes, powys, Avtar ‘Sid’ Sidhu of St John’s Budgens in Kenilworth, Sophie Williams of Broadway Convenience Store in Edinburgh, Sue Nithyanandan of Costcutter in Epsom and Ricky Sharma of the Thrifty’s chain in the North West onboard and forming part of our ‘core’ Collective – plus more!
Rebecca Wainwright, Managing Partner at Clarion Communications, adds: “We’ve seen an exponential rise in the power of retail influencers, and B2B influencer marketing has become a staple in creating impact for our clients. While we’ve always leveraged retailer insights to guide our trade comms campaigns, we’re now placing retailers at the forefront of our executions, as peer-to-peer endorsement remains one of the most powerful techniques available.
“Moreover, our panel reflects the evolving retail landscape, enabling us to harness their insights and continue deepening our understanding. Our collaborative approach benefits both our clients and the retailers. Clients gain invaluable insights and access to key decision-makers, while retailers have the opportunity to shape industry trends, trial innovative products, and build lasting relationships.”
Over the next few months, the Clarion Retailer Collective will bring their expertise to our Trade Matters series, sharing valuable insights on emerging trends, challenges, and opportunities. But that’s just the beginning - our Collective will play a pivotal role in shaping upcoming campaigns for clients like Unilever, Danone, and JDE. They’ll also be evaluating successes, testing new products, and serving as key case studies.
Stay tuned! And if you’re interested in harnessing the power of the Clarion Retailer Collective for your brand, then do get in touch.