Cracking Start for 2022 – Clarion Appointed by Alton Towers Resort

Alton Towers Resort, the UK’s biggest Theme Park, has appointed Clarion Communications to lead on PR activity for their 2022 new product, aimed at pre-school families.

 Our team will launch a consumer campaign to position Alton Towers Resort as the destination of choice, focusing on the development of the UK’s only CBeebies Land and CBeebies Land Hotel at the Resort. The campaign will incorporate a large-scale research project, influencer and media engagement.

 Sian Alcock, Head of PR at Alton Towers Resort said: “We’re delighted to have Clarion Communications on board. The team showed creativity, enthusiasm and a great knowledge of how to land their ideas in the media. We’re looking forward to getting started.”