Clarion’s Digital Team Talk The Age of the Influencer

From ‘grandma’ influencers to ‘cleaning’ influencers, there is now an online community (and an influencer) for every niche. The pandemic has further fuelled this content creator growth, with a 45% increase in influencers on TikTok in 2021 alone. So whether you’re wanting to promote luxury make-up or squeaky toys, there’s an influencer for that.

Clarion’s Digital Team share their thoughts on The Age of the Influencer and what brands should be aware of in 2022.