11th January 2022
Clarion’s Digital Team Talk The Age of the Influencer
![Clarion’s Digital Team Talk The Age of the Influencer](https://clarioncomms.co.uk/uploads/2022/11/Influencer-web-1-1668716526.jpg)
From ‘grandma’ influencers to ‘cleaning’ influencers, there is now an online community (and an influencer) for every niche. The pandemic has further fuelled this content creator growth, with a 45% increase in influencers on TikTok in 2021 alone. So whether you’re wanting to promote luxury make-up or squeaky toys, there’s an influencer for that.
Clarion’s Digital Team share their thoughts on The Age of the Influencer and what brands should be aware of in 2022.