Wrapping Up Christmas In Style For Aldi
As new year plans get underway, the Clarion Aldi team are already looking ahead and working on Christmas 2022, following one of the biggest Christmas campaigns ever undertaken by Aldi.
With the first media briefings taking place virtually in July, Christmas properly kicked off in October with a face-to-face media event, showcasing everything Aldi had to offer – from food, drink and health and beauty to the amazing Specialbuy range.
What followed next was simply a festive frenzy – we launched the new Kevin the Carrot TV ad featuring his new special friend, created the UK’s cheapest champagne bar and then helped convert the nation’s sprout haters into lovers with the help of Paul McKenna and hypnotism! All alongside a busy press office and reactive media relations output – which in total generated almost 8,000 pieces of coverage for Aldi for Christmas! Now that is what you call the perfect present.
Check out the video here