Clarion Supports Viral Drink’s Return to Aldi Stores After PRIME-time Launch

Clarion is excited to be supporting the return of viral sensation Prime Hydration Drink to Aldi stores nationwide.

The drink, which is created by popular YouTube stars, KSI and Logan Paul, swiftly sold out at the end of 2022 after our team secured more than 1,000 pieces of coverage across national and consumer lifestyle titles with a reach of 500 million.

With appetite amongst consumers for the product already high, due to the power of social influencers, it was more important than ever that the team had a tight strategy for launch. We arranged for an exclusive with LadBible and pre-prepared reactive comms. Once live, the team pitched out far and wide and expertly managed media and shopper enquiries from all over the globe.

The buzz created also helped Aldi’s social team to generate more than 2.3million organic TikTok views – making it Aldi’s most successful TikTok post to date.

We’re expecting this launch to be as much of a sensation, with coverage generated in LadBible, MailOnline and The Grocer already.

Shoppers that want to get their hands on Prime Hydration Drink for just £1.99, should get to an Aldi store fast - as with all specialbuys, once they’re gone, they’re gone.