Clarion Supports Launch Of Lyle's Golden Syrup Limited-Edition Coronation Tin
To commemorate the Coronation of His Majesty King Charles III, Lyle’s Golden Syrup has launched a limited-edition tin – replacing the iconic lion with a baking-inspired crown. Decorated with growing vines, flowers and apples, the design also features bees - a nod to the original Lyle’s Golden Syrup tin which holds a Guinness World Record for the longest unchanged branding.
The Clarion team got media talking about the launch by securing a flurry of coverage across national, consumer, trade, and regional titles.
A custom media drop was also gifted to journalists and influencers alike which included a selection of Coronation baking essentials alongside the tin.
The Clarion team has already secured 34 pieces of coverage with the likes of Metro, Mirror (print and online), The Grocer, and more.