Introducing GiftWorks – Our Dedicated Influencer Gifting Division

Why now? Because we've seen the writing on the wall – and in our client briefs. There's a surging demand for authentic, cost-effective ways to connect with audiences, and influencer gifting is proving to be a powerhouse. We've been quietly excelling at this for a while, boasting an incredible 85% gift-to-content conversion rate among micro and macro influencers. That's right, brands don't always need to pay hefty influencer fees for real impact, and we've got the proof.

As our CEO, Amanda Meyrick, puts it, "We've seen a significant increase in clients recognising the power of influencer gifting. Many brands are unsure how to execute it effectively, and our new GiftWorks division provides a comprehensive solution – from identifying the right influencers to crafting memorable experiences and amplifying their content for maximum impact, including earned media coverage generation. In today's landscape, audiences are increasingly influenced by authentic recommendations, with a significant majority prioritising genuine, unpaid reviews when making purchasing decisions. GiftWorks is designed to help brands tap into this."

GiftWorks isn't just a new name; it's a dedicated team of five, led by our very own Head of Digital, Gabrielle Hurn. Our approach is built on three rock-solid pillars:

•    Connections: It's all about understanding the influencer's audience, their values, and their unique style to ensure truly authentic brand alignment. No forced fits here.

•    Experience: We don't just send products; we craft genuine, personal, and utterly shareable gifting moments.

•    Amplification: We don't stop at the post. We maximize influencer content through smart paid ads and strategic earned media coverage generation.

"Influencer gifting, when done right, is a powerful and cost-effective marketing tool for both B2C and B2B brands," Amanda adds. And she's right. We've already been crafting winning gifting strategies for big names like Aldi, Cathay Pacific, JDE, and Soreen. Now, with a dedicated division, we can help even more brands unlock the full potential of this strategy – and yes, that includes B2B brands, leveraging those key decision-makers and industry influencers who are often overlooked in traditional marketing.
This isn't just a new service; it's our commitment to delivering even more impactful, authentic results for our clients. Want us to help make your brand shine through genuine connections? Get in touch hello@clarioncomms.co.uk