Aldi’s Next Big Thing – Shortlisted For TWO PRmoment Awards
We’re super excited to announce we’ve been shortlisted for TWO PRmoment Awards for our work on Aldi’s Next Big Things - Best Integrated Campaign AND Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year.
We suggested to Aldi they should run a competition to find small British suppliers to stock. From deli delights, to insects and bakery specials, people up and down the country applied. We worked with Channel 4 to commission the show - and Aldi’s Next Big Thing ran weekly for 6 weeks.
A staggering 1,244 pieces of coverage were achieved with a reach of over 360million and 99% including ‘provenance’ messaging. Views on social using #aldisnextbigthing reached 84.7 million with 7.5million tuning in to make it the second most watched foodie show on Channel 4 in 2022.