What is the Perfect Formula for a Day Out with the Kids?

To mark the arrival of three new attractions to CBeebies Land at Alton Towers, we commissioned an experimental study to identify the perfect formula for a ‘magically thrilling’ day out for children. Working with esteemed brain scientist, Dr Eamon Fulcher we ran an experiment with 25 4-7 year-olds using wearable tech and measuring equipment to provide a unique insight into how many thrills and how much daily downtime a youngster should have.  The study concluded that seventeen minutes of thrills, 8 minutes of mental activity, 15 minutes of relaxation and 20 minutes of independent play every hour is the perfect formula.

The packaged-up news story and photography resulted in 36 pieces of coverage including the Daily Star and Daily Telegraph as well as blanket regional titles with a total reach of over 12m.