Shaving Time and Money with the Dollar Shave Club Hub

To launch American grooming sensation Dollar Shave Club, here in the UK, we gave lucky Londoners the chance to experience the brand’s top quality blades and grooming products first hand – with a four-day pop-up located in Old Street station. The hub not only offered free top-notch shaves from expert barbers, but also comedy nights with some of the UK’s hottest up-and-coming comedians and live broadcasting from Hoxton radio. 163 men were shaved over the weekend, 9100 samples were handed out and over 300 subscription sign ups were confirmed.