Fred Sirieix and L’OR: The Perfect Blend

L'OR coffee capsules recently scooped up not one, but five prestigious Great Taste Awards, and to celebrate, we partnered with someone synonymous with refined taste and premium experiences: the one and only , Maître d' Fred Sirieix!
Recognising the power of Fred's authentic charm and discerning palate, we crafted a social-first campaign designed to be as rich and enticing as L'OR's award-winning blends. Channel 4's beloved Maître d' will be featuring in key OOH placements and is creating a series of engaging social media content pieces, highlighting not only the Great Taste Award wins but also the variety and exquisite craftsmanship behind L'OR capsules.
Fred’s first video has already brewed up a storm, achieving over 1.7 million views. Have a watch here.
Stay tuned for more captivating content from Fred as he explores the world of L'OR and shares his insights on what makes these award-winning blends so special.