2nd August 2022
Clarion organises ice cream truckin’ D-O-double-G… Scoop Dogg!
When Aldi tasked us with making a big buzz this Summer outside of the big seasonal moments, the launch of the first supermarket dog ice cream stood out to us as a good way to do it.
Clarion enlisted the help of some pawsome models and ice cream vendors across the country to create newsworthy content.
With the help of some fun imagery, a smart media strategy, which included creating exclusive video content, and influencer send outs, the team generated stand-out coverage – 440 pieces in fact – all in Aldi’s tongue-in-cheek tone of voice.
The coverage which included 3 broadcast pieces, inclusion in almost every national paper including Daily Mail, Metro and Independent, and a reach of 114.4million is not one to be barked at!