Clarion is Joined by Top Experts and TV Personalities to Chat All-Things ‘Influencer’

Clarion recently hosted a webinar, where marketing and comms folk from some the UK’s biggest brands were invited to explore how best to build brand credibility with influencers and category experts. 

Our expert panel included TV Presenter and Life Coach, Anna Williamson, Drinks expert, TV Cocktail Presenter on Channel 4's Sunday Brunch, Pritesh Mody, Daily Telegraph’s Assistant Editor and Managing Director of Solent News Agency, Matt Bayley, and Senior Digital Strategist, Lucy Mosley.

Together, we delved into common challenges and opportunities such as finding the right tribe for a brand (don’t underestimate the power of the micro-influencer and employee advocacy!), how to demonstrate return on investment and what the future of the influencer world looks like. Advice was also given on how to amplify influencer marketing beyond social media channels (and Gen Z) to make marketing budgets work harder (hurrah!) – including earned media coverage.

Tapping into the expertise of Anna Williamson and Pritesh Mody, the webinar explored how authentic content performs best and why the term ‘influencer’ may be a thing of the past – yes, you heard it here first! Watch the full video here