Cheddalicious: A Cheesy Roadshow to Remember

Our clever Foodservice team has been busy this year bringing Kerrymaid’s latest product launch to life –Cheddalicious Cheese Sauce. Designed for professional kitchens, this innovative sauce delivers a rich, cheesy flavour with the convenience of a ready-to-use solution, helping hospitality businesses elevate their menus with ease.

Recognising the scale and potential of this new product, we collaborated with the Kerrymaid team to develop a comprehensive creative campaign with an activation strategy designed to maximise impact across the hospitality sector. Our goal was clear: drive awareness, trial, and most importantly listings for this game-changing sauce.

To begin, we launched the campaign in style at the prestigious National Burger Awards, where we served up delicious burgers, drizzled with Cheddalicious Cheese Sauce straight from the eye-catching Kerrymaid branded trailer. This high-profile activation put the product directly into the hands of top industry professionals, generating excitement and buzz from day one.

From there, the Cheddalicious roadshow continued, making stops at leading trade shows including Catex in Ireland and hosted pop-ups in UK &I . 

In addition to live events, we leveraged a multi-channel content strategy to ensure continued momentum. Our team created a series of high-quality, mouth-watering recipe videos showcasing the versatility of Kerrymaid Cheddalicious Cheese Sauce, inspiring chefs and buyers alike to explore its possibilities. Finally, to support buyer engagement, we designed and distributed premium sampling boxes, ensuring that key decision-makers could experience the product first hand. 

Rebecca Wainwright, Managing Partner at Clarion communications comments: “By seamlessly blending live activations, premium content, and strategic partnerships, we’re playing a pivotal role in making Kerrymaid’s biggest launch a resounding success, and the Cheddalicious Cheese Sauce is now firmly on the radar of chefs and hospitality professionals across the UK.”