Aldi and Clarion bring child's creativity to life this Easter

We’ve teamed up with Aldi to deliver a heartwarming, headline-grabbing Easter campaign - putting a 12-year-old schoolgirl’s sweet imagination on shelves across the UK.

Naomi Martinez, a budding young artist from North London, has become the face of Aldi’s Easter range after winning the supermarket’s first-ever Design an Easter Egg competition.

Naomi’s winning design, the Dairyfine Ice Cream Egg, which features a charming ice cream character topped with a strawberry drizzle, was chosen from hundreds of entries submitted by children across the country. It’s now hit stores to much acclaim from shoppers and critics alike – it’s even secured a 5 star ‘Taste Test approved’ badge from The Telegraph.

We worked closely with Aldi to turn Naomi’s winning vision into a real product - right down to the caramel-flavoured chocolate with wafer pieces and colourful strawberry and white chocolate drizzle. We also helped coordinate a special visit to Aldi’s National Head Office in Atherstone, where Naomi met the Buying Team and saw her egg brought to life for the very first time.

This is just one of several creative campaigns we’ve rolled out in the lead-up to Easter, all designed to keep Aldi’s seasonal range front of mind. Highlights include a playful ‘guess the flavour’ hot cross bun competition - recently revealed to feature a surprising Cola-flavoured bun (yes, really!) - and the recruitment of a Chief Easter Egg Tasting Officer to review the collection.

Meanwhile, our clever digital team has harnessed the power of foodie influencers, driving reviews thanks to some seriously impressive send outs, which drive further awareness of the range, while our always-on press office has already secured over 1,000 pieces of Easter coverage… and counting!

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For more info, contact Lynn Louca, Clarion Communications
07894 442451 / llouca@clarioncomms.co.uk